There are many reasons to put value upon an image. Images can hold monetary, social and political value. The reason for this value is that the image could have been the first of it's style, it was produced by somebody famous or it has a strong message in a historical/political way. Woman III by Willem de Kooning is the second most expensive painting ever sold selling for $137.5 million in 2006.
In today's society images also hold a lot of value in that they can inform nations of people about events from large distances away.
Woman III by Willem de Kooning
http://listverse.com/2007/11/07/top-10-most-expensive-paintings/
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